Our purpose and strategy

We believe all honest trading is driven by people with integrity, honesty, and determination to improve their future and the futures of those around them. We believe we must give back to the environment, people, and local economy. Therefore, we look for ways to empower the people around us by creating opportunities to realise their vision for a better future – however modest or grand. Our purpose, therefore, is to empower people around us to create a better future and stay a step ahead in life and business.

Following this purpose, we have defined three simple promises that together form the customer promise and are part of our strategy.

Clear and easy

Timber trading doesn’t have to be complicated. Less is more. It’s all about honest products, plain language, fair prices, and simple processes. That saves both time and money.

Keep getting better

We work to get our products where our customers are. It should be possible to get our products anytime and anywhere. Life and business are about moving forward. We will keep looking for new ways to make things better. With new ideas, creative offerings, and new approaches to make things easier for our customers. That way, we can all stay a step ahead.

Our strategy aims to create a differentiating customer experience, enabled by simplifying and streamlining our organisation, further striving for operational excellence, enhancing the performance culture within our company, and expanding our delivery capabilities. Our focus is on becoming the primary timber provider for more customers through growing our market share and product portfolio.

Our environment

In all our activities, we carefully weigh the impact on our environment. We deliver high-quality timber while taking the interests of the forest into account. With responsible forestry, we protect the interests of the environment, plants, animals, and show respect to the local population and forest workers.